Vikram Phadnis started his career as a choreographer before rising to fame as a Fashion Designer. He created a name in the fashion industry with his immense capability to understand and create Indian couture and a determination to become a celebrated designer.

Over a period of 30+ Years in the industry, Vikram Phadnis is now a veteran and a living embodiment of what sheer hard work and consistency mean. After a plethora of renowned fashion weeks under his belt, his style has evolved to achieve an amalgamation of popular and avant-garde preferences. The Vikram Phadnis brand is about the richness of Indian couture. His love for Indian styles and designs inspires him to acquire a preventive attitude towards Indian crafts and hence he maintains the traditional outlay in his designs.

The label has been showcased in various exhibitions all over the country and internationally. The Brand specialises not only in Couture and Bridal Wear but also in Pret and Diffusion. The menswear line is an all Indian-wear line. The brand is available in many multi brand stores all over the country and soon expanding to stores in international fashion houses.

In 2017 Vikram Phadnis made his debut as a director with his Marathi film titled "Hrudayantar" which recognised him within India and internationally as an acclaimed filmmaker and then in 2019 he directed his second film titled "Smile Please". The brand in the coming years looks forward to associate itself with hospitality and home interiors.